Posted July 14, 2011 by ADMIN with 1575 COMMENTS
Email Writing Tips
- Don’t write a novel. Keep your emails short, but not too short.
- Don’t use big words. You may want to impress your prospects with your extensive vocabulary of three-and four-syllable words.
- Don’t send emails too frequently. It annoys people and makes your emails more likely to be summarily deleted.
- Do have a compelling subject line. “Checking in” won’t get too many prospects excited. On the other hand, a subject line that asks, “Want to know what your competitors are up to?” would surely get me to open an email. It’s intriguing.
- Do offer value. Too many of the emails we receive are self-serving.
- Do provoke curiosity, wonder, or concern. Most business people are either looking for ways to take advantage of opportunities, or to avoid problems.
- Do use numbers. If you can quantify the scope of a problem or opportunity, people can more easily get their hands around it and will be more inclined to take action.